I’m super excited to announce and reveal my newest collection for Crate Paper today!


It’s always so hard keeping things under wraps because once I start seeing the products come in, I want so badly to show you guys!! I’ve almost accidentally shared some #onMaggiesdesk shots a few times while I was working with it because I just couldn’t wait, and the anticipation kills me!! But alas, it is finally time and I get to share it all with you today!! Introducing BLOOM….

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BLOOM was inspired by my undying love of flowers (especially roses) and the sweet memories I have of being in my grandmother’s beautiful backyard garden. I think about her and those memories often and wish I could magically be back there with her somehow. My mom tells me all the time how much I remind her of my grandma and how similar we are. I can’t help but think of how amazing it would be to spend a day there with her now, as an adult, sharing those experiences but in a different way, with new conversation, refreshed insight and a grown-up perspective. I have so much I’d love to ask her and learn from her…. someday I will get to be with her again but for now I am grateful I have these memories to hold on to. I am beyond pleased with how this collection turned out, in light of the beautiful lady, Elsie, that sparked my love of flowers all those years ago.

You’ll find that much of the design in my new collection translates directly from this inspiration, including 6 different floral patterned papers, a stunning gold foil floral on vellum, and a large variety of colorful flowers, leaves and floral accents in the ephemera, chipboard and sticker packs! This peachy pink and yellow large floral has a whole big chunk of my heart! I’d wallpaper a whole room with it if I could! Naturally we paired it with a classic black and white gingham because let’s face it, gingham is the new neutral and one can never get enough! (Also keep your eye out for a few other gingham / buffalo check papers in the line! I couldn’t resist including this always-in-style print in a few different variations!)


Not only is BLOOM perfect for Spring, but it’s also designed to coordinate with your everyday memory keeping, gift giving, crafting and more. I wanted to fill it with things you can use over and over again… the icons and designs that I can never get enough of! The collection is filled with lovely feminine artwork, alongside cute trendy basics such as bows, hearts, labels and tags.


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New embellishments include 3 dimensional paper flowers (pictured above), layered fringe hearts, a washi tape book, silicone shapes, mini leather tassels, clear stickers and more! And of course and I can’t create a collection without GOLD – lots of it!! There’s gold foil and the prettiest gold glitter on many of the products. You will especially love the rich finish of the gold foil washi strips! I love how those turned out!

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We have a variety of stickers in different materials that can be used separately or together… cardstock stickers, chipboard stickers, puffy stickers, clear stickers, and two new alphabet stickers! Again lots of great basics but also lots of color and cute Spring icons like the sweet gingham deer, butterflies and birds!

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The ephemera packs will always be a fave because they work so well for every project I could ever imagine. This set has a LOT of flowers and leaves, of course! How could it be any other way? I’m also loving the super fine gold glitter we used this time. It’s so pretty!


Delights are an essential for me when I’m making a card or wrapping a gift! They are dimensional, layered and ready to go!

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We’ve added two stamping products to the BLOOM line up… a clear stamp set (how cute are these hand drawn bows?!!!) and a self-inking stamp that we designed to be one of those basics that you can (and want to) use on every single thing you create!!


Lastly we have PAPER! So many favorites this time around, I just couldn’t pick out a few! I photographed all 6 of the floral patterns together so you can see the wide variety there and then the 4 cute ginghams together because I couldn’t resist. After that I’m showing snippets of them all in no certain order or groupings. Remember you can see each and every paper in full detail on the Crate Paper blog! There’s a mix of girlie and pretty, cute icons, graphic and colorful, neutrals to build on and a handful that mix well with the collection but can also be pulled out to create boy layouts with (because yes I do have 4 boys!!).

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This one got filled with vintage inspired ephemera because I can never have enough of these kinds of pieces to cut up and layer with!

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I’m already loving creating with the new BLOOM collection soooo much! Here are a couple of peeks at some things I’ve made… I will share more photos and details in future posts! Also, see that marble background behind my mini album below… it’s a paper from the line! I’m super in love with marble right now and we thought it would be a fun different neutral to keep things fresh! It’s such a nice contrast to the warm vintage book papers that I also love and all the bright colors in the collection!

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Today I am giving away a BLOOM collection pack to one lucky winner!

To enter, leave a comment here on this post letting us know what you like the most from the new product line! I am anxious to hear what you are inspired by and most excited to work with! I will draw a winner at random next Wednesday and announce it here on the blog!


Be sure to visit the following links for more ways to win the new BLOOM products! We have lots of giveaways going on this week as part of the reveal and you can enter to win on each one, increasing your chances!!

Crate Paper >> Crate Paper Blog

More Ways to Win >> My Instagram

My Design Team >> Amanda Rydell, Jessy Christopher, Kim Stewart, Stephanie Bryan

Good luck! Thanks for hanging in there on this super long post! There is always just so much to share and I have a hard time leaving things out! I took so many photos and I still have more, so stay tuned!

ALSO, don’t forget >> You can see additional detailed photos of all the papers and all the products on the Crate Paper blog. You can also see more photos (that I didn’t share here) on the blogs of my fabulous design team gals!! Be sure to visit them all to see everything!!

Happy BLOOM Reveal day!